I don't know how the alps are doing, but ski resorts in the USA do very well.

Many of the ski resorts are quite high priced.

Snow is better in the western states and the mountains are more challenging. We like to tease the eastern states and tell them they don't have mountians, they have hills. However, they do have ski resorts that are well used.

In my town (Bend Oregon) there are 2 ski mountains and 2 more within day trip distance. We always have snow every year, with a long season, and Mt Bachelor is famous for both it's powder and it's sunshine.