Yeap,I think you are right mickthepropertyguru. Spain has well marketed its advantages, and now its a brand.

The easy access is also an issue as you put it. Whereas you have daily flights from an to Spain from and to all major E.U countries, its not always the case for Turkey. During low season (i.e winter-autumn) its sometimes difficult to find a direct flight to Bodrum,Altinkum (although easier to find to Antalya).

Emergent countries dont have the strengh yet to position themselves as a brand.Their main advantage is the price, and at early stages, all they can do is stick as much as possible to it. However, it took almost 30 years for Spain to win its supremacy, and when you think that the newcomers have a role-model in front of them to take a lesson from, it wont surprise me that we will see in a couple of year one or more serious competitor to the throne...