It's always easier to piggy-back on somebody else's marketing. If a buyer goes into an agent to look at houses he/she will view an array of options. Selling privately means that you may miss out on an audience searching for a broad range of options.
Moreover, this is about economies of scale. One person can achieve far less than a group of people banding together. Thus it is with advertising spend. One seller can achieve far less than an agent using an advertising budget pooled from various sellers.
Additionally time-scale comes into play. If you can afford to wait longer for your house to sell the private route may suit you. However, agents report that fewer offers are being made on properties. In this climate, I'd stick to traditional routes to market.
Good luck!
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