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Does anyone know what's the average value growth in the greek islands?

I mean when I see commercials talking about figures like 20 or 30%
this can only be a short term local demand,
I want to promote and sell properties and own land plots in Crete but not
mislead clients, in fact I make the case both for and against Greece as it appears
to be ridiculously expensive market and poorly regulated, of course if someone
likes our culture and country they will still buy here.

I think that cases like that are very rare and localized. Maybe a specific area has a sudden boom due to neighboring development of lets say a golf course, then yes, it may happen. Generally, a growth of 10 to 15% is more realistic, but again only in select high end areas.
I think you are exaggerating a little with your comments on "ridiculously" expensive or "poorly" regulated. There are of course some properties which are indeed very expensive but a well informed buyer has many options to choose from high quality properties in very reasonable prices.
With the assistance of a good lawyer and notary public along with a capable real estate agent, the process of buying is rather simplified and the buyer is absolutely safe in all respects.

Above all I should point out that the beauty of the Aegean Sea coastline and islands is unparalleled